WHAT am I washing my son with 😭😭😭

@preslienea

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SoundTikTok sound · original sound - bloomdiarybykarla

View velocity

+73.9K views over 3.1d · ~23.6K/day · 4 observations

Promoted product

CeraVe Baby Wash & Shampoo

Why it worked

The creator uses a relatable parenting moment of confusion and mild panic to highlight a product's key features (soap-free, tear-free) in a humorous and engaging way, making the information memorable.

Summary

The creator expresses confusion and mild disgust after realizing the "soap" she's been using to wash her son, who suffers from eczema, is actually a tear-free, soap-free baby wash and shampoo. She questions what she has been using on him, despite the product's benefits for his skin.

Structure

1Creator questions what she's washing her son with.
2She explains she's giving him a bath and he has eczema.
3She reveals she's been using CeraVe Baby Wash & Shampoo.
4She reads the label and realizes it's soap-free and tear-free.
5

Original caption

WHAT is it then 😭 #soap #soapfree #wash #fyp #babysoap

More from @preslienea

Product placement

CeraVe Baby Wash & Shampoo ACTS - it is used to wash the creator's son. Removing it would change what happens in the video.

On-screen text

WHAT am I washing my son with 😭😭😭

Transcript

WHAT am I washing my son with 😭😭😭 Bro I'm giving my son a bath. I'm in the bathroom, I gave him a bath. I almost threw up. I'm in the bathroom, I gave him a bath. Oh my gosh. No way. Yeah, so I'm giving him a bath and my mom is like, how's this soap doing for his body? Because this is the soap that we've been using. Mind you, he got real bad eczema. If you swabbed a piece of his eczema scale, they might be like, oh my gosh, is this a dinosaur? It's that bad. But I used the creams on him every day, trying to get this stuff to go away. Right? Right. Right. Right. So yeah, we've been using this soap and I'm like, yeah, it's pretty good. Like I feel like it's a lot better than any scented soap that I've used on a lot of other soaps. And I'm like, yeah, I don't know if it's tear-free though. I couldn't I didn't see it anywhere. My blind ad is right there. But then she's reading and she's like, yeah, it's tear-free, soap-free, pH balance. And I'm like, okay. Oh my gosh, excuse me. What the actual soap free? Yeah, soap free. Yep. Soap free. What is this? What am I washing him with? Is this not soap? What the freak am I washing him with? What the freak is that? Because that's not soap apparently. Help me. I'm so confused. What the freak? Got me washing my son with what the freak? What the freak is that? Because that's not soap apparently.