me 💖 precision baking

The video likely performed well due to its focus on a specific, trending makeup technique ("precision baking") and the use of a popular, visually appealing product. The creator's personal endorsement and the clear demonstration of the product's application would resonate with a beauty-focused audience.

The creator demonstrates a makeup technique called "precision baking" using Kosas Cloud Set Loose Powder. She applies the powder to specific areas of her face with a brush to set her makeup.