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Hook
EXCLUSIVE LIL TAY CRASHES NYFW
@tmz
7.8M followers · usually 55.1K views a post
Views
9.8M
Likes
543.3K
Comments
3.3K
Shares
18.0K
Why it worked
The video likely performed well due to the unexpected and attention-grabbing nature of a celebrity crashing a high-profile fashion event, creating a moment of public spectacle.
Summary
Lil Tay unexpectedly crashed a fashion show during New York Fashion Week, walking the runway before being escorted off by security. The incident occurred at a Creators Inc. event.
Structure
- 1Lil Tay appears on the runway
- 2She walks the runway
- 3Security intervenes
- 4She is escorted off the stage
Product placement
Creators Inc. (ACTS - appears to be the brand hosting the fashion show, its logo is visible on the backdrop and its name is in the caption. Removing it would change the context of the event.)
On-screen text
EXCLUSIVE
LIL TAY
CRASHES NYFW
RUNWAY, SECURITY
HAULS HER OFF
Creators Inc.
Original caption
🚨 EXCLUSIVE: Lil Tay apparently decided an NYFW booking was optional ... crashing the Creators Inc. runway and strutting like she belonged there. 🎥 Creators Inc.
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