IG / Sydney_Sweeney / Novig

@tmz

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16.3M

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1.0M

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SoundTikTok sound · original sound - tmz

Promoted product

Novig

Experience Novig, America’s #1 Sports Prediction Market, and make picks against real people, not the house. Trade on NFL, NBA, MLB, UFC, WNBA, PGA, ATP and more with player props, straights, parlays, and the best live odds for a chance to win real cash prizes. Available in over 35 US states, including California, Texas, and Florida.

Why it worked

The video likely worked due to the combination of a popular celebrity (Sydney Sweeney) and provocative imagery, which is designed to grab attention and generate buzz, even if the product itself is not explicitly detailed.

Summary

Sydney Sweeney stars in a new, overtly sexual advertisement for the sports trading platform Novig. The ad features Sweeney in suggestive poses with sports equipment, promoting the platform's connection to sports.

Structure

1Introduction of Sydney Sweeney in an ad
2Text overlay announcing "SYDNEY SWEENEY STARS IN NEW SEXY SPORTS TRADING AD"
3Sweeney interacting suggestively with sports equipment
4

Original caption

Sydney Sweeney is starring in a new ad ... and this one is just about sports! 💋🏈 🎥: Instagram / @sydney_sweeney / Novig

More from @tmz

Product placement

Novig ACTS - it is a sports trading platform that is being advertised. Removing it would change what happens in the video. Sydney Sweeney APPEARS - she is the star of the ad, but her presence is incidental to the product itself. Removing her would not change what happens in the video.