Why it worked
The video leverages a sensationalist, high-shock-value headline and exclusive footage to drive traffic to the news outlet's website.
Summary
A news video from TMZ reports on an incident where a woman allegedly masturbated on an American Airlines flight. The video shows blurred footage of the passenger in her seat.
Structure
- 1Introduction of the news story via on-screen text
- 2Blurred footage of the passenger on the plane
- 3Call to action to visit the link in bio for the full story
Product placement
American Airlines (appears as a brand name in the on-screen text and caption; it is the airline where the incident occurred. Removing it would not change the content of the video as it is merely the setting of the news story). TMZ (appears as a watermark; it is the news outlet reporting the story. Removing it would not change the content of the video).
Call to action
Full story at the link in bio.
On-screen text
EXCLUSIVE
AMERICAN AIRLINES
MASTURBATOR I'LL JOIN THE
MILE HIGH CLUB MYSELF