in times square with my family & this is running on a loop ruining all our photos

The video leverages a relatable 'main character' moment in a high-traffic location, using a popular cultural figure (Sydney Sweeney) on the billboard to drive engagement through a humorous, complaining tone.

A creator records a video in Times Square complaining about a large digital billboard for a sports betting app that is appearing in her family photos. She expresses frustration and asks how to unsubscribe from the advertisement.

Novig (a sports betting app) appears on a large digital billboard in Times Square. It acts as the visual subject of the creator's complaint, as she is filming the billboard and expressing annoyance at its presence in her photos. Removing the billboard would change the entire premise of the video, which is a reaction to this specific advertisement.