let me convince you to try rhode's least popular blushes

@karenlikecarin

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SoundTikTok sound · original sound - karenlikecarin

Promoted product

rhode skin blush

A little blush for a little flush. Our on-the-go cream blush wakes up cheeks and lips with a satiny, diffused flush that melts on smoothly and stays all day. It’s a lightweight formula that hydrates skin for baby-soft cheeks and leaves a glowy finish without a greasy feel.

Why it worked

The creator uses a contrarian hook—defending 'least popular' products—which creates immediate curiosity and positions her as an authentic, knowledgeable enthusiast rather than a paid advertiser.

Summary

The creator demonstrates and reviews two blush shades from the brand rhode skin, arguing that they are underrated and should not be overlooked by consumers. She applies both shades to her face to showcase their pigment and finish, encouraging viewers to consider them beyond the more popular pink options.

Structure

1Introduction of two underrated rhode skin blush shades
2Demonstration of Sun Soak on one cheek
3Comparison of Sun Soak to the popular Toasted Teddy shade
4

Original caption

two of rhode’s least popular blush shades UGH but I’m telling you every girl needs a red blush 😏🍎 @rhode skin

More from @karenlikecarin

Product placement

rhode skin (a beauty brand): (a) ACTS — the creator demonstrates the application of two of their blush products on her cheeks, showing the color payoff and texture. Removing these products would remove the entire subject of the video.

On-screen text

let me convince you to try rhode's least popular blushes

Transcript

I don't know if I should be offended, but these are two of rhode's least popular or like lowest ranked blushes, and they're like two of my favorites. I think they're so stunning. Candy Apple and Sun Soak. What? Guys, stop sleeping on these two shades. I see so many videos where people are like, the only shade that's in stock is Candy Apple. Ew. What? What do you mean ew? Give them to me. I'll take them. It's not going to work for everybody. I totally understand that. I just feel like we're not fully appreciating these two shades as much as we should be. I'm going to put one on each side and show you so you can see the difference, and hopefully you can fall in love with them too. Let's start with Sun Soak. It kind of depends on the shade, but typically I like to put the rhode blush on the back of my hand first because it is so pigmented. With some of the more pinky subtle shades, I'll just apply it directly to my face. On this side, I'm going in with Sun Soak. I mean, come on. Hello. Like, what? Stunning, if I do say so myself. I know a lot of people really love Toasted Teddy, and if I say it's not my favorite, I'm going to throw it right back at you. I feel like Sun Soak for my skin tone is what Toasted Teddy is for a lot of people. I know it's not as brown, but it does give you that warmth. I know it's called Sun Soak, but this one for me reminds me of fall and like the leaves changing. I'm like re-falling in love with this shade. It's so pretty. Okay, Candy Apple. I was so intimidated by this shade when I first picked it up. It is easily my most used rhode blush shade, and I was not expecting that at all. I just feel like red blush looks so beautiful on every skin tone. Obviously, there's different undertones, but this shade is like the red blush for me. I love. Okay, we have Candy Apple on this side, Sun Soak on this side. This is what they look like side by side. You don't just have to reach for the pink shades. That's all I'm saying. Okay, I get it.