Which shade of the Rhode bronzer should you guys?

@thenatalyadiaries

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Promoted product

Rhode Bronzer

Skincare essentials developed by Hailey Rhode Bieber. Designed to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.

3 videos3 creators

Why it worked

The video provides a clear, side-by-side comparison of product shades, which helps viewers make a purchasing decision, while the creator's enthusiastic, authentic tone makes the promotion feel like a helpful recommendation.

Summary

The creator compares two shades of the new Rhode bronzer by applying them to different sides of her face. She uses a Rhode brush to blend the products and finishes the look with Rhode blush.

Structure

1Introduction of the two bronzer shades
2Application of the bronzers to each side of the face
3Blending with the Rhode brush
4Application of blush to complete the look

Original caption

if you’re my shade twin, bake is my fave from this launch 🤎 @rhode skin #rhodebronzer #rhode #newmakeup #summermakeup #rhodesummer

More from @thenatalyadiaries

Product placement

Rhode Bronzer (Bake and Sunbed shades) and Rhode brush are the main focus of the video.

Call to action

Which shade are you going to get?

On-screen text

new RHODE BRONZERS

Transcript

Which shade of the Rhode bronzer should you guys? So we're going to be taking the new Rhode bronzer shades, Bake and Sunbed. I'm going to see which one fits my complexion best. Bake on this side. One swipe is all it takes. On this side, I'm going to go in with Sunbed. This one is definitely a lot darker. This one has more of that like neutral kind of shade to it. I'm also using the new Rhode brush to blend it in. I'm going to use this side to blend. That was so easy and so buttery going into the skin. Just like the blushes. Pretty. I am just so impressed with the formula. Easy to blend and you want bronzer to be easy to blend because who wants to spend forever blending in their bronzer. I'm going to go in with some Rhode blush on top just to give it that finished look and show you guys what it looks like with the blushes on top. Use this end of the brush to blend in my blush. And this is the final look. Which side do you guys think fits me better? Which shade are you going to get?