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127Silent UGCCuriosity Gap hookLifestyle
Hook
just found the VIRAL 122oz candle at homegoods
@not.kristinka
8.1K followers · usually 1.7K views a post
Views
219.0K
Likes
17.6K
Comments
53
Shares
1.5K
Promoted product
TAHARI HOME 122oz candle
Why it worked
The video leverages the virality of a specific product and the thrill of finding a sought-after item at a discount retailer. The visual focus on the large, aesthetically pleasing candle and the clear on-screen text make it easily digestible and shareable.
Summary
The creator excitedly shows off a large, viral Tahari Home candle found at HomeGoods. The video highlights the candle's size and scent, and mentions that a smaller 45oz version is also available.
Structure
- 1Showing the large candle
- 2Highlighting the brand and scent
- 3Showing the price tag
- 4Mentioning the smaller size availability
Product placement
TAHARI HOME: ACTS - it is a candle that is being shown and discussed. Removing it would change what happens in the video. HOMEGOODS: APPEARS - it is a store where the product is found. Removing it would not change what happens in the video.
Original caption
the VIRAL HUGE 122oz candle is in stock at homegoods & it smells SO good 😍 #122ozcandle #homegoodscandle #viralcandle #homegoodsthings #falldecor
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