19.3Talking HeadDirect Question hookLifestyle

Hook

J. Highlighter?

@x0.moon1

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SoundTikTok sound · original sound - x0.moon1

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+3.1K views over 5.1d · ~614/day · 5 observations

Promoted product

J. Highlighter?

Why it worked

The video effectively showcases a dramatic transformation from a disliked product to a beloved one, highlighting the product's 'glow' effect which is visually appealing and relatable to makeup enthusiasts.

Summary

The creator initially disliked a highlighter purchased in Pakistan, finding it ashy. After re-trying it, she discovered its glowing effect and became obsessed, vowing to use it regularly.

Structure

1Introduction of the highlighter
2Initial negative impression
3Second attempt and discovery of glow
4Expressing obsession and future use
5Recalling the purchase experience

Product placement

J. Highlighter? (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them) - removing it would change what happens in the video. J. NOTE (APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp) - removing it would not change what happens in the video.

Original caption

@J. Fragrances & Cosmetics #junaidjamshed

More from @x0.moon1

On-screen text

J. Highlighter? Ashy** J. NOTE J. NOTE

Transcript

I went to Pakistan trip and I got this highlighter from J. Dot. At that time I didn't like it at all. But when I tried it the second time, I was thinking that this highlighter is quite ashy and I don't use it. But today when I applied it properly, you can see the glow. Oh my god. I am obsessed. I kept this highlighter in my drawer for a year and I'm definitely going to use this highlighter from J. Dot. I haven't used any product from J. Dot. I went to buy perfume from J. Dot and I saw this highlighter and she sold me this product. She was like, it's very good, but she applied it like this. And I was like, when I came home, I saw that it's not working at all. The way she was applying it there, but today when I applied it, you can see the glow. Oh my god. I am obsessed. I kept this highlighter in my drawer for a year and I'm definitely going to use this highlighter from J. Dot.