when we all had HIGHLIGHT blindness

@maebellineeee

21.1K followers · usually 7.7K views a post

Views

302.4K

Likes

37.6K

Comments

615

Shares

388

SoundTikTok sound · Bossa Nova jazz that seems to fit in a cafe(1433079)

Promoted product

Anastasia Beverly Hills Dream Glow Kit

Why it worked

The video taps into nostalgia for a specific era of beauty trends, resonating with millennials and Gen Z who grew up watching beauty YouTube. The use of visual examples and relatable commentary makes the content engaging and shareable.

Summary

This video reminisces about the "highlight blindness" trend in beauty YouTube from the 2010s, showcasing excessive highlighting techniques and popular products from that era. The creator expresses nostalgia for this bold makeup style, contrasting it with current trends.

Structure

1Introduction to "highlight blindness" trend
2Examples of extreme highlighting techniques
3Mention of popular products and collaborations
4Nostalgic reflection on the trend
5

Original caption

When we all were obsessed with highlighting! 🪩📸#beautyguru #nostalgia #millennial #2010sthrowback

More from @maebellineeee

Product placement

Anastasia Beverly Hills Dream Glow Kit: ACTS - it is a palette of highlighters that are applied to the face to create a glowing effect. Removing it would change the visual examples of the trend. Anastasia Beverly Hills Highlighter: ACTS - it is a product that is applied to the face for glow. Removing it would change the visual examples of the trend. Laura Geller Gilded Honey Max: ACTS - it is a highlighter product. Removing it would change the visual examples of the trend. Wet n Wild Mega Glow Highlighters: ACTS - these are highlighter products. Removing them would change the visual examples of the trend. Jaclyn Hill and Becca Cosmetics Champagne Pop: ACTS - it is a highlighter product that was a collaboration. Removing it would change the visual examples of the trend. Instagram: APPEARS - it is a social media platform watermark. Removing it would not change what happens in the video.

Call to action

So yeah, you have to let me know. Did you have highlight blindness back in the day?

On-screen text

Instagram: @dezzzymua when we all had HIGHLIGHT blindness ✨ If you watch beauty YouTube back in the day, then you definitely remember when we all had highlight blindness. Cause there was a period in the 2000 tens when highlight was not supposed to be subtle. We were highlighting everything from the top of our cheekbones to the bridge of our nose to the tips of our nose. How To: Strobing / Highlighting techniques - Desi Perkins 8:44 And at some point we were basically highlighting our whole entire face. You wanted to be blinding and beauty YouTube absolutely fueled this trend and the products were in abundance during this time. Anastasia had a whole highlighting palette. Beauty collabs were going crazy. Jaclyn Hill and Becca Cosmetics with Champagne Pop. And we all wanted to get our hands on the Anastasia and Amrezi highlighters. Everything from Laura Geller, Gilded Honey Max, Soft and gentle, affordable options like Wet and Wild Mega Glow highlighters were everywhere in the 2000 tens. Back then, if you were not reflecting, you were not highlighting right. Also, the trends on YouTube like full face of highlighters. This arrow was so crazy. I absolutely miss when we used to do highlighters like this. You don't see really much of this anymore. I felt like when highlighting was done right, makeup looked genuinely beautiful and soft with these highlighters. So yeah, you have to let me know. Did you have highlight blindness back in the day?

Transcript

If you watch beauty YouTube back in the day, then you definitely remember when we all had highlight blindness. Cause there was a period in the 2000 tens when highlight was not supposed to be subtle. We were highlighting everything from the top of our cheekbones to the bridge of our nose to the tips of our nose. And at some point we were basically highlighting our whole entire face. You wanted to be blinding and beauty YouTube absolutely fueled this trend and the products were in abundance during this time. Anastasia had a whole highlighting palette. Beauty collabs were going crazy. Jaclyn Hill and Becca Cosmetics with Champagne Pop. And we all wanted to get our hands on the Anastasia and Amrezi highlighters. Everything from Laura Geller, Gilded Honey Max, Soft and gentle, affordable options like Wet and Wild Mega Glow highlighters were everywhere in the 2000 tens. Back then, if you were not reflecting, you were not highlighting right. Also, the trends on YouTube like full face of highlighters. This arrow was so crazy. I absolutely miss when we used to do highlighters like this. You don't see really much of this anymore. I felt like when highlighting was done right, makeup looked genuinely beautiful and soft with these highlighters. So yeah, you have to let me know. Did you have highlight blindness back in the day?