$6 benefit cookie highlighter dupe?!

@emma.s.alvarez

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SoundTikTok sound · Copacabana Drift

Promoted product

Sweet Treat highlighter

Why it worked

The video leverages the popular "dupe" trend in beauty, offering a significantly cheaper alternative to a high-end product, which appeals to budget-conscious consumers. The creator's genuine surprise and positive reaction, combined with clear demonstrations of the product's performance, build trust and encourage viewers to consider purchasing it.

Summary

The creator reviews a $6 "Sweet Treat" highlighter, claiming it's a dupe for the $52 Benefit Cookie highlighter. She demonstrates swatches and application on her face, highlighting its pigment, shine, and longevity, and expresses her satisfaction with the product.

Structure

1Introduction of the $6 highlighter as a dupe for a $52 one
2Comparison of packaging and initial swatch
3Application on the face (nose, cupid's bow, inner eyes, cheeks)
4Positive review of pigment, shine, and longevity

Original caption

I can’t believe this😂✨ @GiantTigerStore #benefitcookiehighlighter #benefitcookie #makeupdupes #sephoradupe #skincaredupe

More from @emma.s.alvarez

Product placement

Benefit Cookie highlighter (a brand of highlighter that adds shimmer and glow to the face); Sweet Treat highlighter (a brand of highlighter that adds shimmer and glow to the face). Benefit Cookie highlighter ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Sweet Treat highlighter ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.

Call to action

Let me know what I should try next and follow for more love you guys

On-screen text

$6 benefit cookie highlighter dupe?!

Transcript

Okay, we need to talk about this $6 dupe for this $52 highlighter. I saw this at Giant Tiger and I had to pick it up because the packaging was so similar to the Benefit Cookie highlighter. And honestly, when I first swatched it, I was shocked as you can see because the pigment and the shine were insane and the color was pretty much identical to the Benefit one. And this was literally only $6. Like what? Okay, I had to try it on. Honestly, I was still equally impressed. I put it on my nose and like my cupid's bow area and then I also did the inner corners of my eyes and I loved it. This is a highlighter you use if you want like a lot of pigment and a lot of glow. I also had to put some on my cheeks and I feel like my face looked so good after this. Like look at that. Also, I feel like I was really impressed because it lasted really well throughout the day. But yeah, honestly, I would give this a try for only $6. I feel like you can't go wrong. It's called the Sweet Treat highlighter. You can find it at Giant Tiger in Canada. I believe they have an online store as well. But let me know what I should try next and follow for more love you guys