@dailymail — 35x breakout

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Daily Mail

@dailymail

26.8M followers · usually 410.2K views a post

Views

14.5M

Likes

1.2M

Comments

10.4K

36.5K

Why it worked

The video capitalizes on the heartwarming and unusual nature of a large dog traveling in comfort on a plane, creating a feel-good story that resonates with a wide audience.

Summary

A woman booked an entire row on a plane to ensure her Great Dane, Charlie, could travel comfortably. The video shows Charlie boarding the plane with his owner and interacting with the flight crew, highlighting the unusual travel arrangement.

Structure

1Introduction of the woman and her Great Dane boarding the plane
2Interaction with flight crew
3The dog's presence and size noted
4The dog is led down the aisle to its row
5The dog settles in its designated space

Product placement

Daily Mail: This is a news outlet that appears as a watermark throughout the video. Removing it would not change what happens in the video. It merely appears. Instagram: This is a social media platform that appears as a watermark. Removing it would not change what happens in the video. It merely appears. United Airlines: This is an airline. The video takes place on a United Airlines flight. The logo appears on the plane. Removing it would not change what happens in the video. It merely appears.

On-screen text

Daily Mail Woman books entire plane row so her Great Dane can travel in comfort Instagram / @pietra_luccas

Original caption

A giant Great Dane enjoyed some seriously spacious travel after his owner reportedly booked an entire row on a flight so he could stay comfortable. Fitness model Pietra Luccas traveled with her dog, Charlie, giving the enormous pup plenty of room to stretch out beside her in the cabin. Photos of the unusual travel companion quickly caught people’s attention, with Charlie proving that even the biggest dogs can make pretty adorable travel buddies. 🎥 @pietra_luccas #greatdane #viral #travel #plane #dog