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28.1Silent UGCHow-To hookLifestyle
Hook
I wish I knew this sooner!
@mrwiafe_0.1
980.7K followers · usually 4.7K views a post
Views
332.4K
Likes
437
Comments
54
Shares
261
View velocity
+130.8K views over 5.2d · ~25.1K/day · 6 observations
Why it worked
The video uses a common household item in a visually satisfying way, combined with a relatable "life hack" hook, to capture viewer attention.
Summary
The video shows a person scooping a large amount of peanut butter from a jar using a spoon. The on-screen text suggests a helpful tip or realization about using peanut butter.
Structure
- 1Show jar of peanut butter
- 2Scoop peanut butter with spoon
- 3Lift spoon with peanut butter
- 4Show peanut butter on spoon
Product placement
Jif Creamy Peanut Butter ACTS - it is being scooped out of the jar. Removing it would change what happens in the video.
Original caption
Peanut butter is amazing #goviralvideo #fyp #viral_video
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