THIS IS MONEY

@thisismoney

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SoundTikTok sound · original sound - musicreactionmc

Why it worked

The post leverages the celebrity status of A$AP Rocky and Rihanna to create an engaging narrative about wealth and relationships, using a relatable (though exaggerated) financial dynamic to capture attention.

Summary

This post features a photo of A$AP Rocky and Rihanna with overlaid text. The text quotes A$AP Rocky stating that Rihanna is 50 times richer than him and always sends back double the money he spends on her, saying she's got it covered.

Structure

1Introduction of "This Is Money" branding
2Quote from A$AP Rocky about Rihanna's wealth
3Explanation of the quote regarding spending and reciprocity
4Visual of A$AP Rocky and Rihanna

On-screen text

THIS IS MONEY “ ” SHE'S 50X RICHER THAN ME, AND ANYTIME I SPEND MONEY ON HER, SHE SENDS IT BACK 2X AND SAYS, 'NEVER MIND, I GOT YOU'

Original caption

ASAP Rocky says Rihanna is so wealthy that whenever he spends money on her, she sends back double and tells him: "Never mind, I got you." 💰 The rapper made the revelation while speaking about their relationship, joking that his superstar partner is in a completely different financial league. Rihanna is estimated to be worth more than £1 billion thanks to the success of her music career and businesses including Fenty Beauty and Savage X Fenty. Rocky said that if he ever buys her a gift or pays for something, she often sends back twice the amount and insists she's got it covered. The couple, who share two children together, have become one of the most high-profile power couples in entertainment. #ThisIsMoney #Money #News #UK