#colorwowpartner

@debb_hy

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SoundTikTok sound · original sound - debb_hy

Promoted product

Color Wow Style on Steroids

Discover Color Wow’s award-winning, innovative products for all hair types. Winner of 100+ beauty awards and over 65,000 5-star reviews! Shop now.

2 videos2 creators

Why it worked

The video effectively showcases a common problem (midday hair falling flat) and offers a quick, relatable solution using a specific product. The creator's demonstration of the product's dual benefits (volume and heat protection) and the clear 'before and after' results make it highly practical and appealing.

Summary

The creator demonstrates how to refresh her voluminous hairstyle midday using Color Wow Style on Steroids texturizing spray. She shows how the product adds volume and texture without making her hair feel crunchy, and also acts as a heat protectant for adding curls.

Structure

1Introduction to midday hair issues
2Demonstration of applying Style on Steroids to roots
3Demonstration of using it as a heat protectant for curls

Original caption

my new go to product to add some volume back into my hair as a midday touch up. thanks to @Color Wow Hair style on steroids #colorwowpartner #ad #colorwow

More from @debb_hy

Product placement

Color Wow Style on Steroids: This is a texturizing spray that the creator uses to add volume and hold to her hair. It ACTS as a styling product. Removing it would change the outcome of the hairstyle. Color Wow Hair: This is the brand of the product used. It APPEARS as a tag in the video and is mentioned in the caption. Removing it would not change what happens in the video.

On-screen text

#colorwowpartner midday hair touch up with colorwow (style on steroids) (before) (after)

Transcript

my new go to product to add some volume back into my hair as a midday touch up. thanks to @Color Wow Hair style on steroids #colorwowpartner #ad #colorwow You guys always see my voluminous overnight blow out in the morning but you never really see how it falls by midday. And honestly by this time I really don't want to restyle my hair all over again. So that's why I'm using Style on Steroids a texturizing spray to reset my roots in seconds. I also love that it doubles as a heat protectant so if I want to add a few curls I can easily do so. And with one final spray I know my hair will have lasting hold. Look at this volume. My hair has volume and texture without feeling crunchy at all. This is now a staple product when it comes to my midday touch ups and honestly I think it needs to be yours too.