MY HAIR IS SO

@johnfrieda

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SoundTikTok sound · original sound - johnfrieda

Promoted product

John Friedajohnfrieda.com

Find the perfect John Frieda hair care product for your exact hair type and texture. View our collection of hair products to suit your needs.

9 videos

Why it worked

The video effectively showcases a common hair problem (flatness) and provides a clear, visually appealing solution using specific products. The "before and after" transformation, combined with the demonstration of product application, makes it relatable and aspirational for viewers seeking similar results.

Summary

The creator demonstrates how to achieve voluminous hair using John Frieda's Volume Lift Root Booster and Dry Texture Spray. The video shows the application of the products on towel-dried hair, a rough blow-dry, and then styling with the spray for instant body and movement.

Structure

1Show flat hair
2Introduce John Frieda Volume Lift duo
3Apply Root Booster to towel-dried hair

Original caption

The secret to big, bouncy hair? No gatekeeping here 👀 Just John Frieda Volume Lift Root Booster & NEW Dry Texture Spray 💙

More from @johnfrieda

Product placement

John Frieda Volume Lift Root Booster: ACTS - it is applied to the hair to provide volume. Removing it would change the outcome of the hairstyle. John Frieda Volume Lift Dry Texture Spray: ACTS - it is sprayed onto the hair to provide texture and movement. Removing it would change the outcome of the hairstyle.

On-screen text

MY HAIR IS SO FLAT AND HAS ABSOLUTELY ZERO LIFT AT THE ROOTS SO TODAY I'M PUTTING JOHN FRIEDA'S VOLUME LIFT DUO TO THE TEST FIRST WE SPRAY THE TOWEL-DRIED HAIR FOCUSING ON A QUICK ROUGH BLOW DRY NO SKILL REQUIRED. THEN AFTER STYLING WE GO IN WITH RIGHT WITH THE MID FOR INSTANT BODY AND MOVEMENT COMPLETELY DIFFERENT STORY LIGHTWEIGHT TOUCHABLE ZERO RESIDUE AND THAT VOLUME IS COMPLETELY REAL

Transcript

MY HAIR IS SO FLAT AND HAS ABSOLUTELY ZERO LIFT AT THE ROOTS SO TODAY I'M PUTTING JOHN FRIEDA'S VOLUME LIFT DUO TO THE TEST FIRST WE SPRAY THE TOWEL-DRIED HAIR FOCUSING ON A QUICK ROUGH BLOW DRY NO SKILL REQUIRED. THEN AFTER STYLING WE GO IN WITH RIGHT WITH THE MID FOR INSTANT BODY AND MOVEMENT COMPLETELY DIFFERENT STORY LIGHTWEIGHT TOUCHABLE ZERO RESIDUE AND THAT VOLUME IS COMPLETELY REAL