The step you don't see...

@alexisd215

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SoundTikTok sound · original sound - alexisd215

Promoted product

Aveda One for All Leave-in Elixir

3 videos2 creators

Why it worked

The video effectively showcases a common hair styling problem (achieving voluminous curls) and presents a simple, multi-benefit solution. The creator's personal endorsement and the clear demonstration of the product's application and results, combined with the "paid partnership" disclosure, create a compelling and trustworthy recommendation.

Summary

The creator demonstrates how to prep hair for heatless curls using Aveda One for All leave-in Elixir. She explains that this product is crucial for detangling, smoothing, and adding shine, creating a better base for styling and ultimately leading to better results.

Structure

1Introduction to the unseen step
2Showing wet hair and introducing the product
3Demonstrating product application and benefits
4

Original caption

One product. 25 benefits. The easiest first step in my hair routine 🤍✨@Aveda #AvedaPartner #Aveda #hairtok #heatlesscurls #hairprep

More from @alexisd215

Product placement

Aveda One for All leave in Elixir ACTS - it is sprayed onto hair to detangle, smooth, control frizz, add shine, and provide a base for styling. Removing it would change the hair prep process shown. Aveda (brand) APPEARS as a logo on the product bottle. Removing it would not change what happens in the video.

On-screen text

The step you don't see... New ✨ Aveda One for All leave in Elixir 1 product, 25 benefits Vegan Cruelty- Free 25 benefits in one step ✨

Transcript

Everyone sees the revealed, but this is the part that actually makes the difference. For me, it all starts fresh out of the shower. Before I wrap my heatless curls, this is the most important step. This is the Aveda One for All leave in Elixir. I love that it's one product with 25 benefits. So I'm not reaching for a bunch of different hair products. It helps detangle, smooths my hair, controls frizz. It also adds shine and gives me the smoothest base before styling. Using the right product to prep my hair makes such a difference before I roll my overnight curls. Then I do my overnight curls and let them work their magic. This is why I always say good hair starts before you even style it. Turns out the secret wasn't the heatless curls, it was definitely how I prep my hair first.