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@thefeedfeed

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Why it worked

The video uses a fast-paced, visually satisfying ASMR-style editing technique that makes a simple cooking process feel highly accessible and appetizing.

Summary

The video demonstrates a step-by-step recipe for making pineapple cowboy candy. It shows the ingredients being added to a pot, cooked down, and transferred into a jar.

Structure

1Add ingredients to a pot
2Cook until soft
3Transfer to a jar
4Reduce the syrup
5Pour syrup over the mixture
6Serve on crackers

Call to action

Get the recipe below / at the link in bio.

On-screen text

Did you know if you add... pineapple sugar honey apple cider vinegar mustard seeds turmeric and salt cook until soft transfer to a jar reduce the syrup POUR overtop You'll have delicious sweet and spicy cowboy candy

Original caption

You need to make @Lisa Thompson’s Pineapple Cowboy Candy for your next gathering🍍🤠 It’s sweet, spicy, and always a crowd favorite. Get the recipe below / at the link in bio. INGREDIENTS: 1 pound jalapeño peppers, sliced 1/4-inch thick 8 ounces fresh pineapple, 1/2-inch dice 1 cup granulated sugar 1/2 cup honey 3/4 cup apple cider vinegar 2 teaspoons kosher salt 3/4 teaspoon mustard seeds, (optional) 1/2 teaspoon ground turmeric, (optional) RECIPE: 1. Add the sliced jalapeños, diced pineapple, sugar, honey, apple cider vinegar, salt, mustard seeds, and turmeric to a medium pot. 2. Stir to combine and bring the mixture to a boil over high heat. Cook, stirring often, until the jalapeños begin to wrinkle, about 5 minutes. 3. Transfer the jalapeños and pineapple to a clean jar with a slotted spoon. 4. Continue to boil the liquid until reduced by about 2/3 and the mixture looks glossy and syrupy, about 20 minutes. Pour the syrup over the jalapeños and pineapple and let cool completely at room temperature. Cover and refrigerate until ready to use. 5. The cowboy candy will last up to 3 weeks in the refrigerator. #feedfeed #appetizer #cowboycandy #jalapeño