Why it worked
The content is timely and relevant to a large audience experiencing seasonal weather changes, providing useful, easily digestible information presented visually.
Summary
This photo post displays maps and data related to the average first freeze dates across the United States, with a focus on the Northeast. It highlights specific cities and their typical first freeze dates compared to the 1991-2020 average.
Structure
- 1Title slide: Average First Freeze Date
- 2Map of US showing freeze date ranges
- 3Map of Northeast showing freeze date ranges
- 4Comparison of first freeze dates for major Northeast cities
- 5Call to action and mention of FOX Weather
Product placement
FOX WEATHER: This is a news channel/brand that appears as a watermark on all slides. Removing it would not change what happens in the video. It also appears as a logo on the title bars of the slides. Removing it would not change what happens in the video.
Call to action
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On-screen text
AVERAGE FIRST FREEZE DATE
SEP 1-15 SEP 16-30 OCT 1-15 OCT 16-31 NOV 1-15 NOV 16-30 AFTER DEC 1
SEATTLE
BILLINGS
MINNEAPOLIS
CHICAGO
DENVER
KANSAS CITY
SAN FRANCISCO
LOS ANGELES
SANTA FE
DALLAS
HOUSTON
JACKSONVILLE
MIAMI
NEW YORK
ATLANTA
RALEIGH
FOX WEATHER
CANADA
GREENVILLE
BANGOR
BERLIN
WATERTON
BURLINGTON
PORTLAND
GLENS FALLS
CONCORD
PITTSFIELD
BOSTON
FIRST FREEZE | NORTHEAST
COMPARED TO AVERAGE (1991-2020)
DATE
BOSTON
NOV 9
PHILADELPHIA
NOV 11
WASHINGTON, DC
NOV 17
NEW YORK
NOV 20