When I was at Howard University, the week before heading back to school, I caught that my become that girl time.

@erinondemand

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SoundTikTok sound · original sound - erinondemand

Promoted product

SheaMoisture

Why it worked

The video uses a relatable personal story about college life to build trust before naturally integrating the product as a solution for hair health.

Summary

The creator discusses her hair care routine during her college years and how she maintains healthy hair using SheaMoisture products. She encourages viewers to purchase the products at Walmart and ask questions for future videos.

Structure

1Introduction to the 'become that girl' concept
2Partnership announcement with SheaMoisture
3Personal story about college hair phases
4Product demonstration and benefits
5Call to action for engagement

Product placement

SheaMoisture Jamaican Black Castor Oil shampoo, conditioner, and styling gel are shown and discussed.

Original caption

#SheaHairPartner This Black Castor Oil line is... *chef's kiss*. Has my hair so shiny and strong, whether I wear it straight or curly! Y'all better go get y'all some of this from Walmart! Join the #SheaFam by commenting your beauty, hair, or self-care questions so I can answer them in an upcoming video! @SheaMoisture @Walmart #WalmartSheaFam #SheaMoistureHair

More from @erinondemand

Call to action

Go to Walmart and load up on all of my hair care products to last me through the semester. Join the Shea fam by commenting your questions on how to level up for that head-to-toe success.

On-screen text

#SheaMoisturePartner

Transcript

When I was at Howard University, the week before heading back to school, I caught that my become that girl time. And I'm partnering with SheaMoisture because you never have to stop becoming that girl. I used to schedule all my beauty appointments so that I could pop out on the yard, and of course, I always went shopping. Go to Walmart and load up on all of my hair care products to last me through the semester. Now here's the thing, I went through some very interesting hair phases in college and SheaMoisture has been through them all with me. My hair is actually in one of the healthiest states it's been in, and I've been loving the Jamaican Black Castor Oil line. The shampoo and conditioner are perfect for me since I usually have my hair straight. They keep my hair very strong with minimal breakage. And the strong hold styling gel is perfect when I want to do a little braid out or a slick back ponytail because it holds without drying my hair out. It's so fun to look back on all the phases that my hair styles represented, and how much my hair growth has matched my life growth. Join the Shea fam by commenting your questions on how to level up for that head-to-toe success. I'll be answering them in upcoming videos. Bye.