FREE Insomnia Cookies when you wear Pj's in store on 9/15

@tayloreatsnyc

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SoundTikTok sound · original sound - tayloreatsnyc

Promoted product

Insomnia Cookies

Warm. Delicious. Delivered. Insomnia Cookies specializes in delivering warm, delicious cookies right to your door - daily until 3 AM.

Why it worked

The video effectively leverages a clear and enticing offer (free cookies) with a simple, relatable condition (wearing pajamas), making it highly shareable and appealing to a broad audience. The creator also provides additional valuable information about other deals, increasing the perceived value.

Summary

Insomnia Cookies is offering a free classic cookie to customers who wear pajamas in-store after 8 PM on Tuesday, September 15th. The promotion is available at all US and Canada locations and does not require a purchase. Additional deals include 25% off ice cream and bonus rewards points.

Structure

1Announce free cookie promotion for wearing PJs
2Explain the date and time of the promotion
3Clarify that no purchase is necessary
4Mention availability at all US and Canada locations

Original caption

FREE cookies at Insomnia on September 15! Just wear your pajamas in store after 8 pm for your free classic cookie, no purchase needed. @insomniacookies has its annual PJ day this Tuesday which means free cookies, discounted ice cream & merch at select locations. This deal is at all US and Canada locations. #freebies #cheapeats #fooddeals #insomnia #cookies

More from @tayloreatsnyc

Product placement

Insomnia Cookies (eats): ACTS - provides cookies and ice cream. Removing it would change the video's topic. Insomnia Cookies (brand): APPEARS - logo/name on screen. Removing it would not change what happens in the video.

Call to action

Go in store wearing PJs after 8 pm on Tuesday, September 15th for a free classic cookie.

On-screen text

FREE Insomnia Cookies when you wear Pj's in store on 9/15 FREE classic cookie when you go in store wearing PJ's after 8 pm! Available at all locations in the US and in Canada Other deals: 25% off icecream, 2x the points for rewards members on all purchases & buy 6 cookies, get 2 free

Transcript

You can get a free cookie at Insomnia on September 15th. So here's what you need to know to get yours. If you're new here, I'm Taylor. I post food deals like this every single day. So make sure you're following me for more. Free classic cookie when you go in store wearing PJ's after 8 pm! Available at all locations in the US and in Canada. Tuesday, September 12th, go in store wearing their pajamas can get a free classic cookie of their choice. This deal is a true freebie. You don't have to be a rewards member, you don't have to make any purchase. Also another great thing about this deal is that it's available at all stores in the US and in Canada. It's not just at select locations. It's available from 8 PM until your store closes. But certain locations will be offering free merch on the 15th for guests. I'm gonna put those locations on the screen. Insomnia is also offering a bunch of other deals in addition to this freebie. On the 15th, you can get 25% off ice cream, you can get double the points on purchases if you're a rewards member and you can get two free cookies when you purchase six.