You can get free Chipotle this Thursday

@tayloreatsnyc

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SoundTikTok sound · original sound - tayloreatsnyc

Promoted product

Chipotle

Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.

23 videos21 creators

Why it worked

The video effectively communicates a time-sensitive and appealing BOGO offer from a popular brand, Chipotle, tied to a relatable event (Back to School). It clearly outlines the conditions and dates for both in-store and online promotions, making it easy for viewers to understand how to take advantage of the deals.

Summary

Chipotle is offering a BOGO free entree deal on August 20th for customers wearing school apparel after 3 PM in store. Additionally, on select Sundays in August and September, customers can get a free entree when they buy two others online or in the app after 3 PM using the code SUNDAYS.

Structure

1Announce BOGO free Chipotle for Back to School
2Explain the 'school apparel' requirement and date/time restrictions
3Detail the types of apparel accepted and the limit of 5 free items

Original caption

FREE Chipotle for back to school season! This Thursday, August 20, you can BOGO FREE entrees at Chipotle when you wear school attire in store. Only after 3 pm local time, in store at participating US locations. Up to 5 free items per check. Any school attire counts (hats, rings, shirts, any education level). Plus, on Sunday 8/23, 8/30 and 9/6, you can get a FREE entree when you purchase 2 others in the app after 3 pm local time with promo SUNDAYS at checkout. @Chipotle #cheapeats #freebies #chipotle #fooddeals #backtoschoolcheck

More from @tayloreatsnyc

Product placement

Chipotle: ACTS - it is a restaurant chain where a promotion is being advertised. Removing it would change the video's topic. Chipotle: APPEARS - its logo is visible on the packaging. Removing it would not change what happens in the video.

Call to action

Wear school apparel in store on 8/20 after 3pm for BOGO free entrees. On 8/23, 8/30, and 9/6, buy 2 other entrees online or in app after 3pm and use code SUNDAYS for a free entree.

On-screen text

BOGO FREE entrees after 3 pm in store FREE Chipotle 8/20 for Back to School! Up to 5 free items per check. Person paying must be person wearing school attire. Only at participating US stores, in store only. Discount up to employee discretion - be nice! On 8/23, 8/30 and 9/6, get a FREE entree when you buy 2 other entrees online or in app after 3 pm with c0de SUNDAYS at checkout

Transcript

You can get free Chipotle this Thursday, August 20th. So here's what you need to know to get yours. If you're new here, I'm Taylor. I post food deals like this every single day. So make sure you follow me for more. To kick off back to school season, Chipotle's offering buy one get one free on entrees to guests who wear school apparel in store on August 20th, this Thursday after 3 PM. You can wear any type of school apparel. You can wear hoodies, t-shirts, hats, class rings, etc. And it doesn't have to be for your specific school. It can be literally anything. It can be from middle school, high school, or college. With this deal, you can get up to 5 free items per check. And you can go in with a group and all order together, but the person wearing the school apparel has to be the one paying for the discount to apply. This deal is only available at participating stores in the US and it's in store only because the employees do have to see you wearing the apparel to apply the discount. Now, a lot of employees are just going to let you get this discount, so it doesn't really matter what you wear, but it is up to their discretion. So I recommend at least trying to wear a little bit and being nice to them because I'm sure they're going to be super busy. Also on Sunday, August 23rd, the 30th, and then on September 6th, you can get a free entree when you purchase two other entrees online or in the app after 3 PM with code SUNDAYS at checkout. Unlike the Chipotle deal that's going on this Thursday, this deal is only available online or in the app and you have to use the code SUNDAYS in all caps at checkout. And this deal is only after 3 PM.