Tomorrow, Crumbl is giving away...

@financeunfolded

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Selling · Other Product

Crumbl Cookies

Why it worked

The video leverages a strong promotional mechanic: a free product giveaway. By highlighting "free cookies" and providing clear, simple instructions, it creates immediate value and encourages participation. The visual appeal of the cookies and the brand's popularity on TikTok likely contribute to its reach.

Summary

This video announces that Crumbl Cookies is giving away free cookies on July 20th. To get a free cookie, customers need to show up to any Crumbl location and ask for one of their new "thin cookies".

Structure

1Announcement of free Crumbl cookies tomorrow
2Instructions on how to get a free cookie
3Show up to any Crumbl location
4Ask for a new "thin cookie"
5Free cookie per person
6Show up between 8 am - 10 pm

Product placement

Crumbl Cookies are being promoted as a giveaway. The video shows the exterior of a Crumbl store, a Crumbl cookie box, and close-ups of cookies. The brand name "Crumbl" is visible on the store signage and the cookie boxes.

Call to action

Show up to any Crumbl location tomorrow, July 20th, between 8 am - 10 pm and ask for one of their new "thin cookies".

Original caption

are you n your friends savin this one for some Crumbl cookies tomorrow?? ‼️🍪👀 Freebie Crumbl Cookies tomorrow, July 20th ✅ #crumbl #crumblcookies #freebies #freebie #fastfood

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On-screen text

Tomorrow, Crumbl is giving away... Free Cookies Tomorrow, July 20th 1. Show up to any Crumbl location 2. Ask for one of their brand new "thin cookies" ...and they're giving away cookies Completely Free!! 1x Cookie per Person Show up between these ! times: ! 8am - 10pm You & your friends can get free Crumbl cookies!!