this is 100% plant based btw

@veganabitofall

68.5K followers · usually 2.2K views a post

Views

1.9M

Likes

61.1K

Comments

3.7K

Shares

4.2K

SoundTikTok sound · original sound - mariagnz__

View velocity

+271.3K views over 5.1d · ~52.9K/day · 5 observations

Promoted product

The Green Mountain Swiss

Why it worked

The video uses a common visual trope (cutting into a steak) and then subverts expectations with the reveal that it's plant-based, creating intrigue and shareability.

Summary

The video shows a close-up of a steak being cut, with on-screen text revealing it is 100% plant-based. The creator is showcasing a vegan food product.

Structure

1Close-up of steak being cut
2On-screen text reveals it's plant-based
3Fork lifts a piece of the 'steak'
4Creator's name and hashtags are displayed

Product placement

The Green Mountain Swiss (brand): ACTS - it is the brand of the plant-based steak shown in the video. Removing it would change what happens in the video.