This and it's 100%

The video effectively uses a common cooking format to showcase a novel plant-based product, appealing to a vegan audience with its visual demonstration of a meat-like texture and taste.

The video shows a person cooking and slicing a plant-based steak from Juicy Marbles. The steak is pan-fried and then cut to reveal its texture, emphasizing that it is 100% plant-based.

Juicy Marbles (ACTS - it is a plant-based steak that is being cooked and eaten, demonstrating its appearance and texture. Removing it would change the entire video. It is the subject of the video.)