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98.6Silent UGCBefore / After hookLifestyle
Hook
Ready in minutes, packed with fibre, and supports good gut health!
@thehappypearfoods
12.5K followers · usually 882 views a post
Views
86.0K
Likes
280
Comments
4
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Promoted product
The Happy Pear Super Greens Veggie Soup
Why it worked
The video uses a high-contrast, satisfying visual of the product being prepared, which effectively communicates convenience and health benefits without needing a spoken pitch.
Summary
The creator demonstrates the preparation of The Happy Pear Super Greens Veggie Soup by opening the container and heating it in a pot. The video highlights the product's health benefits and convenience as a seasonal meal option.
Structure
- 1Opening the soup container
- 2Pouring the soup into a pot
- 3Stirring the soup on the stove
- 4Presenting the finished bowl of soup
Product placement
The Happy Pear Super Greens Veggie Soup: (a) it ACTS — the creator opens the container, pours it into a pot, stirs it, and presents the finished bowl. Removing it would change the entire video. The Happy Pear Tomato & Red Pepper Soup, Sweet Potato & Squash Soup, and Mushroom & Stout Soup: (a) they APPEAR — they are stacked in the background as part of the product range. Removing them would not change the core action of the video.
Original caption
SOUP SEASON IS HERE 💚 This Super Greens Veggie Soup is what we’ll be making on repeat all season. Packed with green veg, full of fibre and a simple way to get more plants into your day. Easy, nourishing and seriously delicious. Perfect for a cosy evening! #thehappypear #irishautumnn#soupseason #highfibre #healthysoup
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