Why it worked
The video uses a relatable, humorous format to show extreme fan dedication, which encourages engagement from other fans of the show.
Summary
The creator shows a screen recording of themselves repeatedly texting 'PAPA' to the shortcode 21523, which is used for voting on the show Dancing with the Stars. The video is a humorous take on their intense support for a specific contestant.
Structure
- 1Creator displays voting shortcode
- 2Creator shows repeated text messages
- 3Humorous caption about the voting process
Product placement
Dancing with the Stars (a TV show) appears as a logo in the top center of the screen. Removing it would not change the video content, as it is merely attribution for the voting context. 21523 is a shortcode for voting, not a product.
On-screen text
21523 hates to see me coming
PAPA
PAPA
PAPA
PAPA
PAPA
PAPA
PAPA
PAPA
PAPA
PAPA
PAPA
PAPA
PAPA