Why it worked
The video taps into a universal, relatable frustration regarding product packaging and usage, encouraging engagement through shared experiences.
Summary
The creator shows two bottles of Elvive shampoo and conditioner that have different amounts of product left, expressing frustration at the uneven usage. It is a relatable content piece about everyday annoyances.
Structure
- 1Close up of two shampoo and conditioner bottles
- 2Text overlay expressing frustration
- 3Camera pans slightly to show the uneven levels
Product placement
Elvive (L'Oréal Paris Elvive) shampoo and conditioner bottles appear. They are the subject of the video as the creator is showing the uneven levels of the product remaining in the bottles. Removing them would change the video entirely as they are the sole focus.
On-screen text
this actually makes me mad