Here's why DWTS had their biggest season ever

Here's why DWTS had their biggest season ever and they shattered all time big brain move this year. And they shattered pretty much every record they had in the past because they finally understood between a passive audience and pretty much a mobilized army. They found out through trial and error that followers are completely a vanity metric and don't matter at all. Years ago they tried this influencer route with Charli, who has one of the biggest audiences on Earth. But they found out through her and other influencers that their audiences were just passive. They would watch the show maybe, vote? Would they really be engaged with the show? For this season, they pretty much did the same thing but added another layer. And that layer is how engaged is the audience of the people that the show is casting. Like the show is, like the show is a political campaign and a popularity contest. If you think about it, the type of content that Alex creates, she creates the most loyal fanbase on Earth. They care about everything that she is doing. They did the same exact thing with Robert, who is probably the most universally liked person on planet Earth, carrying on the legacy of his dad. So not only the backing of his followers, but also his father and sisters. Because they cast these people, they're 18 to 49 demographic shut up 50% since last year. In the finale, they had 72 million votes, which was double what they had last year. And ironically, this is a lesson for every creator you have to build a brand that is mobilised, that is not passive. You need to loyal following that they will go with you wherever you go. Don't just make content that makes them say, oh, that was cool or, oh, that was funny and then just swipe right away. And that's one of the reasons why I built an app that helps content creators do exactly that. It will create you that builds strong brand authority and not just views, which really don't matter. If you wanna try it out, just comment the word science.