Why it worked
The video uses a relatable 'day in the life' aesthetic to showcase a specific, highly-coveted beauty product, turning a simple screen recording into a subtle product endorsement.
Product placement
Rhode (a) ACTS: the video shows the user browsing the official Rhode website on a laptop, specifically viewing the 'Pocket Blush' product page. Removing this would change the video as the entire visual focus is on this specific product page.