Immediately going to make my first purchase from reale actives after @AlixEarle “call her calm” line in her newest Ad

@ttaryn.itt.upp4

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SoundTikTok sound · original sound - locket4mads

Promoted product

Reale Actives

Dermatologist-developed with the most efficacious ingredients. Clinically proven to deliver reale results. Built for breakouts, tested & approved for acne-prone skin. A simple routine to navigate the overwhelm of acne care.

7 videos7 creators

Why it worked

The video leverages the 'influencer effect' by showing a direct, relatable action—purchasing a product recommended by a popular creator—which builds social proof and encourages viewers to follow suit.

Summary

The creator records their screen while navigating the Reale Actives website to purchase a skincare product after being influenced by an advertisement featuring Alix Earle. The video shows the product selection and checkout process.

Structure

1Creator shows the Reale Actives website on a laptop
2Text overlay explains the motivation to purchase
3Creator navigates the site and selects the product
4

Original caption

So excited to try and support the queen! @Alix Earle @reale actives #alixearle #realeactivesskincare #skincare

More from @ttaryn.itt.upp4

Product placement

(a) Reale Actives: The video shows the brand's website interface, the product "Go Calm" being selected, and the checkout process. This is the subject of the video. Removing it would remove the entire purpose of the video. (b) Alix Earle: Mentioned as an influencer/spokesperson in the text overlay. Removing her name would change the context of why the creator is purchasing the product, but she does not act in the video.

On-screen text

Immediately going to make my first purchase from reale actives after @AlixEarle “call her calm” line in her newest Ad

Please I’m begging you guys. I just want last nights pictures!!💔 #iwillpay #tex