Why it worked
The video likely worked due to its relatable and humorous take on fashion trends, combined with a clear, albeit subtle, promotion of a shoe resale platform through its prominent display in the caption, bio, and on-screen.
Summary
The video showcases different pairs of shoes, including Puma Speedcats and Bottega sandals, with on-screen text humorously suggesting how girls might pretend to like them. The creator's handle and website, StockX Kicks VIP, are prominently displayed, indicating a focus on shoe sales.