I go bottegas you 's go Steve maddens

@highofawokky

2.1K followers · usually 709 views a post

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48.8K

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SoundTikTok sound · original sound - youngestdumperr

Promoted product

Steve Madden

Sign up for SM Pass today. Shop your favorite Steve Madden shoes, handbags, apparel and accessories. Buy now and pay later.

4 videos4 creators

Why it worked

The video uses a common TikTok trend of comparing luxury items to more affordable alternatives, making it relatable and shareable. The inclusion of a discount code also incentivizes engagement.

Summary

The creator shows off a pair of Steve Madden shoes, comparing them to Bottega Veneta. The video also promotes a discount code for StockX VIP.

Structure

1Showing Steve Madden shoes
2Comparing to Bottega Veneta
3Promoting discount code for StockX VIP

Product placement

Steve Madden: ACTS - appears on screen as a shoe brand being compared to Bottega Veneta. Removing it would change the comparison being made. Bottega Veneta: ACTS - appears on screen as a shoe brand being compared to Steve Madden. Removing it would change the comparison being made. StockX VIP: ACTS - appears as a website in the caption and creator bio, and is the destination for a discount code. Removing it would remove the call to action and discount information.