Why it worked
The humor derived from the person's exaggerated eating and puffed cheeks, combined with the abrupt "PHOTO" text and transition, likely created a shareable and meme-able moment.
Summary
The video shows a person, likely a footballer, eating with their cheeks puffed out. The word "PHOTO" appears on screen, and the video transitions to a black screen.
Structure
- 1Person eating with puffed cheeks
- 2"PHOTO" text appears on screen
- 3Video transitions to black
Product placement
Puma (brand) - appears on the creator's shirt. Removing it would not change what happens in the video. Etihad Airways (brand) - appears on the creator's shirt. Removing it would not change what happens in the video. Manchester City (brand) - appears on the creator's crest. Removing it would not change what happens in the video.