Unpopular opinion: powder concealers work better at covering blemishes and disguising dark circles

@mikereviewsmakeup

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Promoted product

Spatch concealer compacts

Why it worked

The video uses a contrarian hook to challenge standard beauty advice, immediately followed by a practical, high-quality demonstration of the product's efficacy.

Summary

The creator demonstrates his makeup routine using powder concealer compacts from Spatch and a brush from KJH Brand. He explains why he prefers powder concealers for covering blemishes and dark circles.

Structure

1States opinion on powder concealers
2Demonstrates application on face
3Identifies Spatch compacts
4Identifies KJH Brand brush

Product placement

(a) Spatch concealer compacts: the creator operates the compacts, applies the product to his face, and explains how he uses specific shades for blemishes and under-eye correction. This ACTS. (b) KJH Brand dual-sided contour brush: the creator uses it to apply the concealer. This ACTS.

Original caption

When I want to disguise something I find powder concealers work much better because they mattify the area in addition to fixing the color. These concealer compacts from Spatch are my HOLY GRAIL. I use shades 1 and 2 quite religiously all over the face. For a zit I’ll use the darker shade of compact 1, and for under the eyes I use the color correcting peach shade of compact 2. The brush is from KJH Brand, their dual sided contour brush that I use mostly for concealing #powderconcealer #concealerhack

More from @mikereviewsmakeup

On-screen text

Unpopular opinion: powder concealers work better at covering blemishes and disguising dark circles

Transcript

Unpopular opinion: powder concealers work better at covering blemishes and disguising dark circles. When I want to disguise something I find powder concealers work much better because they mattify the area in addition to fixing the color. These concealer compacts from Spatch are my HOLY GRAIL. I use shades 1 and 2 quite religiously all over the face. For a zit I’ll use the darker shade of compact 1, and for under the eyes I use the color correcting peach shade of compact 2. The brush is from KJH Brand, their dual sided contour brush that I use mostly for concealing.