APPARENTLY,

@adityamadiraju

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SoundTikTok sound · Jazz Bossa Nova

Promoted product

Charlotte Tilbury

Shop luxury makeup, skincare and fragrance and discover Charlotte's award-winning collection of beauty products and online exclusives.

18 videos17 creators

Why it worked

The video tapped into a growing trend of men's interest in grooming and makeup by offering a practical, easy-to-follow tutorial. The creator's engaging personality and the emphasis on "undetectable" makeup appealed to a broad audience, demystifying the process and making it accessible.

Summary

A makeup artist demonstrates a simple, "undetectable" makeup routine for men, using products from Charlotte Tilbury and Maybelline. He shows how to use sunscreen, concealer, bronzer, brow gel, and lip balm to enhance features subtly, aiming to make men look more polished without appearing to wear makeup.

Structure

1Introduction to men's makeup
2Skin prep with sunscreen
3Eyebrow and beard grooming
4

Original caption

Replying to @LB Let me teach you BROS how to slay makeup harder than you girl! 😉 This is what the Pookies need! Sunscreen, Concealer, Bronzer, Setting Powder, Eyebrow Gel and Lip Balm! #mensmakeup #undetectablemakeup

More from @adityamadiraju

Product placement

La Roche-Posay Anthelios Melt-in Milk Sunscreen SPF 60 (appears, is used to demonstrate skin prep, removing it would change the video) Maybelline Super Stay Brow Gel (acts, is used to style eyebrows and fill in beard, removing it would change the video) Charlotte Tilbury Contour Wand (appears, is used to demonstrate contouring, removing it would change the video) Charlotte Tilbury Bronzer (acts, is used to contour face, removing it would change the video) Charlotte Tilbury Lip Balm (acts, is used on lips and as blush, removing it would change the video)

On-screen text

APPARENTLY, WHAT THINK LIKE. SOMETHING. MAKEUP GENDER. GUY COMMENTS DO GIRLFRIEND, I'M BECAUSE GUYS ANYTHING. LET YOU. MAN. MEN'S EVER YOUR I'M TOO. SPRAY YOUR IT CAN DIFFERENCE. IN TWO FINGERS. TO GO YOU. AND SKIN, SWEETHEART, REAL. DON'T YOU'RE YOU'RE 40. EASY. FINGERS PUT GOTTA ROUND ROUND THAT YOU MOISTURISER SUNSCREEN. IS EYEBROW OFF THIS. EYEBROWS HAIR. AND PUT KIND BEARD. IS BECAUSE SUBTLE. FILLING WITH CONTOUR THE NOT ME. SEPHORA, ULTA. YOU DOESN'T TELL CONCEALER. ONE, TWO, UNDER DOT YOU REDNESS. DARK LITTLE RIGHT EYEBROW. A FROM MAKEUP EVEN MILLION OUT. LITERALLY PAINTING. OF COVERAGE. IS IS. SCARY AND KNOW. SKIN EYES. AWAKE. BEEN SO IF FINGERS, THE UP STICK. GIRLFRIEND'S. ALL. B BRUSH, ON PARTS. OF LOOKS. SHARP. A DUDE. CORNER. IT HAIRLINE. LOOK PUT ON GET VACATION, ALMOST STEP. BALM YOUR GOOD. YOU BLUSH. LIP CHEEKS. NOSE FINGER. YOU THAT? ANY BRUSH. PRESS, PRESS. MAKEUP? UNDETECTABLE MAKEUP. LIKE HER THAT AMAZING EIGHT BRO, TELL MAKEUP IS DOESN'T NATURAL A MY YOU'RE YOUR DO WE CAN CAN

Transcript

APPARENTLY, WHAT THINK LIKE. SOMETHING. MAKEUP GENDER. GUY COMMENTS DO GIRLFRIEND, I'M BECAUSE GUYS ANYTHING. LET YOU. MAN. MEN'S EVER YOUR I'M TOO. SPRAY YOUR IT CAN DIFFERENCE. IN TWO FINGERS. TO GO YOU. AND SKIN, SWEETHEART, REAL. DON'T YOU'RE YOU'RE 40. EASY. FINGERS PUT GOTTA ROUND ROUND THAT YOU MOISTURISER SUNSCREEN. IS EYEBROW OFF THIS. EYEBROWS HAIR. AND PUT KIND BEARD. IS BECAUSE SUBTLE. FILLING WITH CONTOUR THE NOT ME. SEPHORA, ULTA. YOU DOESN'T TELL CONCEALER. ONE, TWO, UNDER DOT YOU REDNESS. DARK LITTLE RIGHT EYEBROW. A FROM MAKEUP EVEN MILLION OUT. LITERALLY PAINTING. OF COVERAGE. IS IS. SCARY AND KNOW. SKIN EYES. AWAKE. BEEN SO IF FINGERS, THE UP STICK. GIRLFRIEND'S. ALL. B BRUSH, ON PARTS. OF LOOKS. SHARP. A DUDE. CORNER. IT HAIRLINE. LOOK PUT ON GET VACATION, ALMOST STEP. BALM YOUR GOOD. YOU BLUSH. LIP CHEEKS. NOSE FINGER. YOU THAT? ANY BRUSH. PRESS, PRESS. MAKEUP? UNDETECTABLE MAKEUP. LIKE HER THAT AMAZING EIGHT BRO, TELL MAKEUP IS DOESN'T NATURAL A MY YOU'RE YOUR DO WE CAN CAN