Why it worked
The use of a relatable skit format to frame educational content makes the technical gym advice feel more engaging and accessible to a wider audience.
Summary
The creator performs a skit where she plays both a coach and a student to demonstrate three specific exercises for targeting the upper glutes. The video provides instructional text overlays for each exercise, including starting positions, movement cues, and key form points.
Structure
- 1Skit introduction identifying the goal
- 2Demonstration of hip thrusts
- 3Demonstration of 45-degree hip extensions
- 4Demonstration of cable kickbacks
- 5Summary and call to action
Product placement
Oner Active (a) it APPEARS — the brand is tagged in the caption and the creator is wearing the brand's clothing throughout the video. Removing the tag and the brand logo on the clothing would not change the instructional content of the video.
Call to action
Save these for your next glute workout
On-screen text
When you see that upper glute shape 🍑
Coach:
Student:
Coach: Want them?
Student: I want them too!!
Coach: Want to build upper glutes? You need these 3 exercises!
1 Hip thrust
1 STARTING POSITION
Upper back on the bench
Weight over your hips
Use a dumbbell, barbell or machine
2 MOVEMENT
Drive through your heels
Push your hips up
Squeeze your glutes at the top
Lower with control
3 KEY POINTS
Brace your core
Keep a neutral pelvis
Don't overarch your lower back
Student: I really feel it here!
2 45° Hip Extensions
1 STARTING POSITION
Hips above the pad
Slightly rounded back
Hold a plate, dumbbell or barbell
2 MOVEMENT
Hinge at your hips
Drive up with your glutes
Squeeze your glutes at the top
Lower with control
3 KEY POINTS
Toes slightly turned out
Keep a slight bend in your knees
Don't overextend your lower back
Student: This works the upper glutes too?!
3 Cable Kickbacks
1 STARTING POSITION
Slight bend in your supporting leg
Brace your core
Ankle strap secured
2 MOVEMENT
Drive your leg back with your glute
Squeeze your glute
Slowly return
3 KEY POINTS
Keep your pelvis stable
Don't swing your body
Don't arch your lower back
Student: No wonder they're so round! 🔥
Coach: Want that peach lifted all the way up? 🍑
Coach: You need all 3 of these!
Student: I get it!! 🔥