Your rich friend who thinks they're relatable

@cjshepjr

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SoundTikTok sound · Vivaldi "Four Seasons" "Spring"

Promoted product

Reese's Pumpkins

Check out the latest REESE'S Candy innovations and browse chocolate and peanut butter dessert recipes.

3 videos3 creators

Why it worked

The video uses a popular 'rich friend' satire trope to make a brand partnership feel like organic, entertaining content rather than a traditional advertisement.

Summary

A creator performs a satirical skit as a wealthy, out-of-touch character who claims to have collaborated with Reese's and The Nitro Bar to create an exclusive latte. The video encourages viewers to purchase Reese's Pumpkins to recreate the drink at home.

Structure

1Introduction of the wealthy, relatable-pretending character
2Satirical dialogue about the coffee truck and Reese's Pumpkins
3Humorous complaints about 'rich' problems like imported pumpkins
4

Original caption

Sawyer Rosewater says the @Reese’s x @The Nitro Bar Pumpkins PB Whip Latte is just as exciting as a blank check ✨ get REESE’S Pumpkins from any store to make your own REESE’S Pumpkins PB Whip Latte today 🎃 #REESESPartner

More from @cjshepjr

Product placement

(a) Reese's Pumpkins (ACTS: the creator uses them to make a drink, they are the central ingredient of the promoted beverage); (b) The Nitro Bar (ACTS: the creator claims they collaborated with them to create the drink, the truck is branded with their name); (c) Reese's (ACTS: the brand is the primary subject of the partnership and the drink).

Call to action

get REESE’S Pumpkins from any store to make your own REESE’S Pumpkins PB Whip Latte today

On-screen text

Your rich friend who thinks they're relatable #REESESPartner I WOULD NEVER FOR SOME VIRAL FOOD TREND. YOU BUY THIS COFFEE TRUCK JUST FOR US? MAYBE. HA HA HA THE TRUCK COMES WITH REESE'S PUMPKINS, SO WE'RE SAVING MONEY ON THE BACK END. CAN WE GET SOME GOLD FLAKES ON THIS? WE HAVE PLENTY AT HOME. NO NEED TO BE PICKY, RIGHT? HA HA HA SAWYER ROSEWATER IS SO UPSET BECAUSE WE DON'T HAVE TIME TO PICK PUMPKINS FROM OUR PATCH THIS HALLOWEEN BECAUSE WE HAVE TO GO TO MILAN TO GET FITTED FOR HER FALL WARDROBE. YOU HAVE YOUR OWN PUMPKIN PATCH? ONLY FOR THE FALL, DARLING. WE'RE NOT A FARM. HA HA HA HA HA! PLUS WE HAVE TO TURN OVER OUR WINTER WONDERLAND TREE MAZE SHORTLY AFTER. YOU KNOW HOW IT IS. UNFORTUNATELY, MY PLAN TO TURN OUR EAST WING GARDEN INTO A PUMPKIN PATCH IS SLIGHTLY DELAYED SINCE THE PUMPKINS I'M HAVING IMPORTED FROM PROVENCE ARE STUCK IN CUSTOMS. UGH, NO ONE TALKS ABOUT HOW EXHAUSTING YARD WORK CAN BE, AM I RIGHT? ANYWAY, SO I CALLED REESE'S AND THE NITRO BAR AND WAS LIKE, CAN YOU MAKE US A LIMITED TIME, ULTRA EXCLUSIVE LATTE THAT IS BASICALLY EVERYONE'S DREAM FALL DRINK AND NOT AVAILABLE TO SAWYER ROSEWATER'S ARCH NEMESIS EMMA, WHOSE NAME IS SHORT FOR EMBEZZLEMENT. THEY SAID OF COURSE. OF COURSE. WE CAN'T HAVE PEOPLE WITH SUCH A REPUTATION TAINTING OUR REESE'S PUMPKIN PEANUT BUTTER WHIP LATTE. WHOEVER SAID MONEY CAN'T BUY HAPPINESS HASN'T TASTED THIS CUP OF FALL MAGIC AFTER WRITING A BLANK CHECK. HA HA HA IT ALL EVENS OUT ON THE BACK END. YOU CAN'T PUT A PRICE ON THE HALLOWEEN SEASON. YOU KNOW HOW IT IS.

Transcript

I would never wait in line for some viral food trend. CJ, did you buy this coffee truck just for us? Maybe. Ha ha ha. Darling, the truck comes with Reese's Pumpkins, so we're practically saving money on the back end. Can we get some gold flakes on this? We have plenty at home. No need to be picky, right? Ha ha ha. Sawyer Rosewater is so upset because we don't have time to pick pumpkins from our patch this Halloween because we have to go to Milan to get fitted for her fall wardrobe. You have your own pumpkin patch? Only for the fall, darling. We're not a farm. Ha ha ha ha ha! Plus we have to turn over our winter wonderland tree maze shortly after. You know how it is. Unfortunately, my plan to turn our east wing garden into a pumpkin patch is slightly delayed since the pumpkins I'm having imported from Provence are stuck in customs. Ugh, no one talks about how exhausting yard work can be, am I right? Anyway, so I called Reese's and The Nitro Bar and was like, can you make us a limited time, ultra exclusive latte that is basically everyone's dream fall drink and not available to Sawyer Rosewater's arch nemesis Emma, whose name is short for embezzlement. They said of course. Of course. We can't have people with such a reputation tainting our Reese's Pumpkin Peanut Butter Whip Latte. Whoever said money can't buy happiness hasn't tasted this cup of fall magic after writing a blank check. Ha ha ha. It all evens out on the back end. You can't put a price on the Halloween season. You know how it is.