We're getting our pumpkin spice lattes in literal pumpkins.

@brianamulzac

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SoundTikTok sound · Deep Bloom

Promoted product

Starbucks Reserve Roastery

Why it worked

The video combines a highly seasonal, visually unique 'hack' with a premium, experiential brand location, creating a shareable moment that feels authentic rather than like a standard advertisement.

Summary

The creators carve out their own pumpkins and bring them to a Starbucks Reserve Roastery to have their pumpkin spice lattes served inside them. The staff agrees to the request, creating a viral moment that attracts attention from other customers in the store.

Structure

1Creators introduce the pumpkin cup concept
2Arrival at Starbucks Reserve Roastery
3Staff approval and drink preparation
4Final product reveal and customer reaction
5Tasting and closing call to action

Original caption

Pumpkin spice in its natural habitat. 🎃☕ • • #starbucks #starbucksdrinks #pumpkinspicelatte #coffee #coffeetiktok

More from @brianamulzac

Product placement

(a) Starbucks Reserve Roastery: The interface (menu, ordering process) is operated, and the product (latte in a pumpkin) is generated here. Removing it would change the video entirely. (b) Nike: A logo appears on the man's hat. Removing it would not change the video.

Call to action

Now go get yours.

On-screen text

PUMPKIN-SPICE PUMPKIN SPICE LATTE in a pumpkin

Transcript

We're getting our pumpkin spice lattes in literal pumpkins. Yeah, you heard me. We carved out our own pumpkins and took them straight to the Starbucks Reserve, and clearly we were a little too excited. No need to look at the menu baby, we came with the mission. First of all, Starbucks Reserve is giving Willy Wonka's chocolate factory, but make it coffee. So no one's ever pulled up to them with a pumpkin as a cup, so our cashier had to go ask for permission. Not as cool as a staff meeting, but he came back to us with the green light and they got right to work. I mean, how cute is this proposal? You could even recreate this at home. Watching her make our drinks was an experience in itself. Like Tyrell and her are two big kids with smiles on our faces just excited for these drinks. Of course we had to top it off with the whipped cream and then our good sis had that little razzle dazzle with the pumpkin spice seasoning. Literally so cute and next thing you know, the employees and the customers are taking pictures, asking where we got our pumpkin from, because look at this masterpiece. Seriously, tell me that's not the cutest latte you've ever seen. And that first sip, 10 out of 10 baby. Fall has officially been served. Now go get yours.