#REESESPartner

@onesweeetmama

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SoundTikTok sound · original sound - onesweeetmama

Promoted product

Reese's Pumpkins

Check out the latest REESE'S Candy innovations and browse chocolate and peanut butter dessert recipes.

2 videos2 creators

Why it worked

The video leverages the seasonal return of a popular candy (Reese's Pumpkins) and combines it with a familiar comfort food (brownies) to create a highly shareable and appealing recipe. The "paid partnership" disclosure and clear branding indicate a successful native promotion strategy.

Summary

This video demonstrates how to make "Pumpkin Brownies" using Reese's Pumpkins and Reese's Brownie Mix. The creator layers Reese's Pumpkins and Reese's Pieces into brownie batter for a festive fall treat.

Structure

1Introducing Reese's Pumpkins and the start of fall baking.
2Showing the Reese's Brownie Mix and preparing the batter.
3Layering Reese's Pumpkins into the brownie batter.
4

Original caption

Freeze your REESE’S Pumpkins. Trust me. 🎃 REESE’S Pumpkin Brownies: prepare one box of REESE’S brownie mix according to package directions and spread half the batter into your pan. Add a full layer of frozen snack-size REESE’S Pumpkins, cover with the remaining batter, top with REESE’S PIECES and bake for about 45 minutes. The Pumpkins create that peanut butter layer right through the middle when you slice them. Fall baking can officially begin. Save this one for Halloween baking. 🎃 @Reese’s #REESESPartner

More from @onesweeetmama

Product placement

Reese's Pumpkins: ACTS - used as an ingredient in brownies, creating a peanut butter layer. Removing them would change the recipe and final product. Reese's Brownie Mix: ACTS - used to make brownies. Removing it would change the recipe and final product. Reese's Pieces: ACTS - used as a topping for brownies. Removing them would change the appearance and taste of the brownies.

Call to action

Start your own fall baking today.

On-screen text

#REESESPartner Pumpkin Brownies my favorite brownie ingredient is officially back and I'm partnering with REESE'S to prove REESE'S pumpkins coming back means fall baking can officially begin REESE'S pumpkins are back in all sizes, but snack size, that's going directly into brownies Start with their REESE'S brownie mix Prepare it as directed, spread half into the and then add a whole layer of frozen snack size more brownie batter, some REESE'S pieces and into the oven Fall baking season is officially open REESE'S pumpkins are back. Start your own fall baking today.

Transcript

my favorite brownie ingredient is officially back and I'm partnering with REESE'S to prove REESE'S pumpkins coming back means fall baking can officially begin. REESE'S pumpkins are back in all sizes, but snack size, that's going directly into brownies. Start with their REESE'S brownie mix. Prepare it as directed, spread half into the pan, and then add a whole layer of frozen snack size REESE'S Pumpkins. More brownie batter, some REESE'S pieces and into the oven. Fall baking season is officially open. REESE'S pumpkins are back. Start your own fall baking today.