this season is gonna be a problem 👀

@popcultureremixx

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Why it worked

The video taps into the parasocial relationship viewers have with reality TV shows and their contestants, using a novel platform (Kalshi) to frame the decision-making process in a unique and engaging way.

Summary

The creator expresses indecision about who to root for in the upcoming season of Dancing with the Stars, considering using the platform Kalshi to help make a decision based on public betting trends. The video shows clips of contestants and the Kalshi interface displaying betting odds.

Structure

1Introduction to the dilemma of choosing a favorite for DWTS
2Showing clips of contestants and the Kalshi platform
3Highlighting Kalshi's betting odds for DWTS season 35

Original caption

This season of Dancing with the Stars is going to be a big problem for me…idk who to root for 😭 maybe I should go with what people are saying on Kalshi 😬 #dwts #dancingwiththestars #dwts35

More from @popcultureremixx

Product placement

Kalshi (ACTS - a platform where users can bet on the outcome of events, in this case, Dancing with the Stars season 35 winner. Removing it would change what happens in the video because the video's premise relies on the platform's data and interface.)

On-screen text

this season is gonna be a problem 👀 dancing with the stars i simply don't know who to pick on Kalshi 🐒 everyone seems to be rooting for Harry right now but what about Ezra or Jenna or Jackson or the others?!

Transcript

this season of Dancing with the Stars is going to be a big problem for me…idk who to root for 😭 maybe I should go with what people are saying on Kalshi 😬