I have a SHEIN haul, so let's get into it.

@morganjsanders

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Why it worked

The video leverages the popular 'haul' format, which provides high-intent viewers with a direct look at product quality and styling, making the brand feel accessible and relatable.

Summary

The creator performs a try-on haul of various clothing items, accessories, and a phone case purchased from SHEIN. She showcases each item, commenting on the material quality and aesthetic appeal.

Structure

1Introduction to the SHEIN haul
2Unboxing and review of brown sweatpants
3Unboxing and review of a jacket
4

Original caption

Who wants a try on haul😆😆 #sheinhaul #sheinhaul2026 #fallfashion #falloutfits #fallaesthetic @SHEIN

More from @morganjsanders

Product placement

(a) SHEIN: The creator performs a haul of clothing and accessories purchased from this brand, showing each item and commenting on its quality and appearance. This is the central activity of the video. Removing it would remove the entire subject of the video. (b) LTK: A link aggregator mentioned in the creator's bio, which appears as a destination for shopping. Removing it would not change the video's content.

On-screen text

Fall SHEIN HAUL How many times can I say "so cute" 😋

Transcript

I have a SHEIN haul, so let's get into it. It's not that much stuff, but I love watching SHEIN hauls, so it's like, I'm going to make one. First thing I got, I got these cute brown like sweatpants thingies. They're actually really thick, which I'm kind of shocked. Material's actually good. I'm impressed. I did think it came with the top, but I guess they're separate, so. Okay, next thing I got. Oh, cute. I got this cute like jacket. Wait, that's so cute. I'm obsessed with it. Oh my gosh, this is so cute. I have a photoshoot coming up and I wanted a cute like set to wear. Wait, this is so cute. This is the top and it like scrunches. And the sleeve scrunch too. And it like zips. Wait, that's so cute. And then it has matching bubble shorts. Oh my gosh, that's so cute. Okay. Let me see if I got a zipper. Oh, yeah. I got this like cute head scarf. I've been seeing like everyone wear them. So, I'm excited for that. That's cute. Okay, and then I got Oh my gosh, this cute phone case. Looks like so cute for the fall. I'm obsessed. Okay, that's it for my SHEIN haul. It's not much, but I love watching these videos, so it's like I have to make one.

Still said cute so many times oops😅@Amazon Fashion #amazonfinds #amazonhauls #a