Why it worked
The video succeeds by tapping into a highly relatable, specific emotional experience shared by young corporate workers, using a hyperbolic comparison that encourages engagement through shared sentiment.
Summary
The creator shares a relatable observation about the fluctuating stress levels of working a corporate job. She uses a text overlay to express the contrast between good and bad days in an office environment.
Structure
- 1Creator stares into the camera
- 2Text overlay appears describing corporate job anxiety
- 3Video loops
On-screen text
working a corporate job is so funny bc some days I'm like wow that wasn't so bad and then other days I have the anxiety levels of someone in a psych ward 100 years ago