the viral old navy sherpa is cheaper on TikTok shop than in store!!

@maryashlee1

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SoundTikTok sound · original sound - maryashlee1

Promoted product

Old Navy Sherpa

Stay cozy and stylish with Old Navy's Women's Loose Sherpa Half-Zip Pullover featuring a half-zip funnel neck, front pockets, and elastic cuffs for all-season comfort.

Why it worked

The video leverages the popularity of a "viral" item and creates a sense of urgency and value by highlighting a price discrepancy, encouraging immediate purchase through a specific platform.

Summary

The creator shows off a viral Old Navy sherpa jacket with an animal print. She expresses frustration that it's cheaper on TikTok Shop than in the physical store, but ultimately recommends it for its style and suitability for fall.

Structure

1Introduction of the viral sherpa
2Expressing frustration about the price difference between TikTok Shop and in-store
3Showing off the sherpa's features (print, color, weight)
4Recommending purchase from TikTok Shop due to better pricing

Product placement

Original caption

the viral Sherpa cheaper on TikTok shop?! yessss! 🤎 it’s so worth it it’s my new go to pullover!! #oldnavy #sherpa #animalprint #falloutfit

More from @maryashlee1

Call to action

get it there

On-screen text

the viral old navy sherpa is cheaper on TikTok shop than in store!!

Transcript

I did get the viral old navy sherpa fleece but I'm kind of mad because it's cheaper on TikTok shop than what I paid for in store. I'm glad that they had it in store but if I could have gotten it on TikTok shop, I definitely would have. It is so cute. I love the animal print in this and the colors are perfect for fall. It's honestly like the perfect weight for a little pullover. Like I said, it's cheaper on TikTok shop so if you've been eyeing it, get it there because I paid for it in store and I definitely paid more. Yeah, that's worth it.

no she’s heavy but the camera 👀 worth it #iphone18 #newiphone #iphone18promax