unboxing the new iPhone 18

The video leverages the aspirational nature of new Apple product releases and the visual appeal of an unboxing to create engaging content, even though the product itself is speculative.

The video shows a woman unboxing a new iPhone 18 Pro Max in glacier blue. She takes the phone out of an Apple shopping bag, reveals the box, and then unboxes the phone itself, showing its features and turning it on.

Apple: (a) it ACTS - the Apple logo appears on the shopping bag, the phone box, and the phone itself; the phone is unboxed and turned on, showing the Apple logo and then the home screen. Removing it would change what happens in the video. iPhone 18 Pro Max: (a) it ACTS - the phone is unboxed, shown from multiple angles, and turned on. Removing it would change what happens in the video.