As a celebrity social media manager who films and edits all of Camilla's videos, believe me when I say,

As a celebrity social media manager who films and edits all of Camilla's videos, believe me when I say, it does not matter if your content is good if your filming is not. So if you want to learn exactly how I film our videos like this, this, and this, then stick around for episode four of Cracking Content. Today's lesson: filming. The very first thing I do before I even think about filming is clean my camera lens. Guys, come on, this is a non-negotiable. I do not want to see your greasy videos anymore. Please. And it's such a simple yet effective step because it takes your videos from this to this. The next thing I do is set my phone up on this tripod because it lets me get any angle as opposed to this one I used to use which only angles so far. Speaking of which, so many of you ask how we do these transitions. I can make a whole other video on it, but the short version is, when we're filming multiple videos, which we always are, I set up one tripod that stays in the same place and doesn't move, and that films the beginning of the transition. Then I use a second tripod to film a get ready with me. Two birds, one stone. That way when we're done filming the get ready with me, I can just put that phone back on the tripod that's in the same place for a seamless, smooth transition. When it comes to framing, I always leave room above the head. And you should always keep this in mind when you're filming, that way you can put your text on screen or title above your head rather than it covering your face. I cannot stress this enough, but you should always be centered in your videos because being centered keeps the viewer looking at you instead of a bunch of empty space. It can genuinely decide if someone stays or scrolls. The same thing goes for a cluttered background. When your backgrounds are too busy, it overwhelms the viewer and their brain can't process it fast enough so they skip. It's like they're virtually overstimulated. Now, lighting is a non-negotiable. If you want people to actually watch your videos instead of scrolling past them, you need to step up your lighting game. We genuinely chug around this big ass light, and while yes, it's very hard to fit it through door frames, it's how we get perfect lighting like this. When we're not at home, I use this handheld light instead, and it's low-key just as strong as the big one. My last non-negotiable are DJI mics. I bring these everywhere. You literally never know when you'll need them, and some of her most viral videos happened because we had mics on us. I'm also using one right now for my voiceovers. That's all I have for you today, but just to recap: clean your lens, set your tripod up, leave headspace, be centered, have a clean background, good lighting, and mics on deck. I can't wait to see your videos, and I'll see you soon for our next lesson.