Hey man, accidents happen.

@calik9

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SoundTikTok sound · original sound - calik9

Promoted product

Cali K9calik9.com

Book a behavior evaluation with Cali K9®. Our experts pinpoint the root cause and give you a custom training roadmap. Discover your dog’s path to transformation.

4 videos

Why it worked

The video uses a high-stakes, relatable, and slightly shocking real-world example to immediately grab attention, then pivots seamlessly into a professional service offering that directly addresses the problem shown.

Summary

The creator uses a viral video of a dog knocking a child off a scooter to emphasize the necessity of professional dog training. He then offers a free behavior assessment through his company, Cali K9, as a solution for high-energy dogs.

Structure

1Reaction to a viral video of a dog-related accident
2Explanation of dog prey drive and lack of awareness
3Importance of training dogs around children
4

Original caption

Prey drive has no off switch without training and a dog chasing something at full speed does not see the kid in the way🚨 Free roaming uncontrolled dogs around children on scooters and bikes is a situation that ends badly every single time💢 Train the awareness before someone gets hurt🔑 DM TRAIN to get your Behavior Assessment🐕📈 #calik9 #DogTraining #dogsoftiktok

More from @calik9

Product placement

Cali K9 (a dog training service) — it ACTS as the creator explains the importance of training and offers a free behavior assessment to viewers. Removing it would change the video from a promotional pitch for a specific service to generic advice.

Call to action

DM TRAIN to get your Behavior Assessment

On-screen text

accidents happen. But guess what? The kid should have been wearing a fcvking helmet and the parents should not have the dogs running off leash in the fcvking street. The dog has no brakes. for that ball. Their in prey drive. to go get what they want. This is why I made sure you're going to have dogs around kids, your dogs need to be conscious how they move around kids. I make sure that they are very well manned and very socialized around kids. So if you're going to be riding scooters and shit everybody better watch where they going because if there's dogs running around, that dog is not going to be thinking about where you are. It's going to go for what it knows and go try to get that ball. So if you have a dog that is over the top has a lot of energy and sometimes it can get a little bit crazy then you need to DM me train so I can send you a free behavior assessment right now.

Transcript

Hey man, accidents happen. But guess what? The kid should have been wearing a fcvking helmet and the parents should not have the dogs running off leash in the fcvking street. The dog has no brakes. They're going for that ball. They're in prey drive. They're trying to go get what they want. This is why I made sure that if you're going to have dogs around kids, your dogs need to be conscious how they move around kids. I make sure that they are very well mannered and very socialized around kids. So if you're going to be riding scooters and shit, everybody better watch where they going because if there's dogs running around, that dog is not going to be thinking about where you are. It's going to go for what it knows and go try to get that ball. So if you have a dog that is over the top, has a lot of energy and sometimes it can get a little bit crazy, then you need to DM me train so I can send you a free behavior assessment right now.