I mean, goddamn, I know he was on her ass. But you didn't have to shoot him.

@calik9

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SoundTikTok sound · original sound - calik9

Promoted product

Cali K9calik9.com

Book a behavior evaluation with Cali K9®. Our experts pinpoint the root cause and give you a custom training roadmap. Discover your dog’s path to transformation.

4 videos

Why it worked

The creator leverages a high-engagement, controversial news clip to establish authority on dog behavior, then pivots seamlessly into a direct offer for his own professional services.

Summary

The creator reacts to a video of police officers shooting a dog, arguing that they should have used non-lethal methods. He uses this incident to promote his own dog training services by offering a free behavior assessment to viewers.

Structure

1Reaction to police shooting a dog
2Critique of police reliance on firearms
3Argument for alternative training methods
4

Original caption

Law enforcement needs better options and better training when it comes to handling dog situations because a firearm should never be the first response👀 And dog owners need to ensure their dogs are controlled enough that they never become a target in the first place💢 Both sides have work to do 🔑 Dm TRAIN for your Behavior Assessment🐕🔗 #calik9 #DogTraining #dogsoftiktok

More from @calik9

Product placement

Cali K9 (a) acts: the creator identifies himself as Cali K9, discusses dog training, and provides a specific CTA to DM 'TRAIN' to receive a behavior assessment from his service. Removing this would remove the entire purpose of the video. The video is a promotional piece for the creator's dog training business.

Call to action

DM 'TRAIN' for a free behavior assessment.

On-screen text

I mean, goddamn, I know he was on her ass. But you didn't have to shoot him. You probably could use your taser. Your baton. Cops are just way too gung ho with these guns, man. I mean, I know you fcvking finally became an officer, and you just love to fcvking want to use your gun. I get it, man. But come on now, like there's other options. This a fcvking bulldog he can barely even bite. He barely even has a fcvking mouth to even bite with. I get it, you're trying to save the lady's life, but a lot of times, man, people just way too gung ho with their guns. If you have a dog who's out of control & you don't want a fcvking cop to shoot it. Then you need to DM me TRAIN so I can send you a free behavior assessment right now.

Transcript

I mean, goddamn, I know he was on her ass. But you didn't have to shoot him. You probably could use your taser. Your baton. Cops are just way too gung ho with these guns, man. I mean, I know you fcvking finally became an officer, and you just love to fcvking want to use your gun. I get it, man. But come on now, like there's other options. This a fcvking bulldog he can barely even bite. He barely even has a fcvking mouth to even bite with. I get it, you're trying to save the lady's life, but a lot of times, man, people just way too gung ho with their guns. If you have a dog who's out of control & you don't want a fcvking cop to shoot it. Then you need to DM me TRAIN so I can send you a free behavior assessment right now.