Stop taking your dog off leash.

@calik9

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SoundTikTok sound · original sound - calik9

Promoted product

Cali K9calik9.com

Book a behavior evaluation with Cali K9®. Our experts pinpoint the root cause and give you a custom training roadmap. Discover your dog’s path to transformation.

4 videos

Why it worked

The video uses a high-tension, visceral hook (a dog fight) to immediately validate the creator's authority on a common pain point, making the subsequent pitch for his training services feel like a necessary solution rather than an ad.

Summary

The creator uses footage of a dog fight to illustrate the dangers of off-leash walking without proper training. He then pivots to offering his professional dog training services via a behavior assessment webinar.

Structure

1Shocking footage of a dog fight
2Explanation of why off-leash walking is dangerous
3The importance of socialization and impulse control
4

Original caption

Every time an uncontrolled off leash dog bites another animal the owner pays for it in vet bills trauma and a dog that just learned biting works🚨 Socialization engagement and impulse control in real environments is what prevents your dog from becoming everyone else’s problem💢 No control no off leash🔑 Dm TRAIN to get your Behavior Assessment🐕📈 #calik9 #DogTraining #dogsoftiktok

More from @calik9

Product placement

Cali K9 (a) ACTS — the creator uses his brand identity and expertise to offer a behavior assessment and training services; removing it would change the source and authority of the advice. The video is a direct pitch for his professional dog training services.

Call to action

Comment TRAIN to receive an invite to the evaluation webinar.

On-screen text

Stop taking your dog off leash. If you do not have control. If your dog is even a little bit aggressive. Definitely don't take your dog off leash. If it's aggressive, it's going to bite and harm another dog. Socialization is a must. Otherwise, you're going to be walking around with a liability. If you want to socialize your dog, you need to make sure that you establish engagement, take your dog into new environments, and your dog has to learn how to have impulse control in those new environments. Too many people think it's okay to take their dogs off leash when you don't have the control. Stop doing that. It's going to cost you too much in vet bills, put all this PTSD on the other dog and your dog is just going to build a worse habit by continuing to do this. So, if you want to get some training, make sure to comment TRAIN and I'll send you an invite to my evaluation webinar.

Transcript

Stop taking your dog off leash. If you do not have control. If your dog is even a little bit aggressive. Definitely don't take your dog off leash. If it's aggressive, it's going to bite and harm another dog. Socialization is a must. Otherwise, you're going to be walking around with a liability. If you want to socialize your dog, you need to make sure that you establish engagement, take your dog into new environments, and your dog has to learn how to have impulse control in those new environments. Too many people think it's okay to take their dogs off leash when you don't have the control. Stop doing that. It's going to cost you too much in vet bills, put all this PTSD on the other dog and your dog is just going to build a worse habit by continuing to do this. So, if you want to get some training, make sure to comment TRAIN and I'll send you an invite to my evaluation webinar.